Battle Of The Bingo Breaks

  • Battle Of The Bingo Breaks

    By Lisa West on Sunday, 15th November 2009

    Who would have known?  A singing Jalapeno with a blonde beard could become a virtual Bingo legend, on the world wide web.  When Virgin Bingo ran their first ever online advertising campaign, was anyone prepared for just how successful it would be?  They may have been hoping… but expecting? Probably not!  And it does seem not, because they wouldn’t be extending it only now, onto the small screen.  Would they? If that had been the case.  Of course, you don’t have to be a marketing genius to understand the power of advertising.  Or to realise the power of a singing Jalapeno! 

    The Jalapeno was designed to be likened to the man of Virgin Bingo himself, Sir Richard Branson.  Virgin Bingo say, they are bringing the advert to the small screen because of its huge success online, and no changes will be made.  The main aim of the Jalapeno being to make sure everyone knows about the 3hrs of FREE BINGO, available everyday at Virgin Bingo.  The advert will run from November 16th.  Curiously, the revised launch date for Tombola’s Emmerdale ‘Bumper’ adverts.  Is this a direct challenge?  Is it dabbers at dawn between the Jalapeno and those down on the farm?  Will it be sing? Or soup? for the happy Jalapeno….

    Catchy Bingo breaks, during some of the most popular shows on TV, are becoming a major advertising tool for many of the UK's leading brand operators.  With Foxy, Wink and Mecca all releasing new advertisements recently.  Ricardo the Jalapeno will be hitting all the main terrestrial and freeview channels from November 16th.  Or, you can still track him down easily online. Try YouTube.... Online Bingo is certainly taking on a new form.  And, never has the competition been so hot and heated… quite literally… as when it comes from Virgin Bingo.  

    This was an article by LJ for Bingo faces on Virgin Bingo

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