The same people behind Costa Bingo, launched Casino Choice, eight years ago, in 2001. It became extremely successful, sending a lot of traffic, towards a lot of Casino operators. Casino Choice, becoming a very successful affiliate website. So, what made them change tact? According to Skelhorn, it was due to their huge success, generating a awful lot of traffic, that they decided to make the change over. It turns out, they began to shoot themselves in the foot. Or, at least, maybe, the operators they were sending traffic to, began to indicate they were actually feeling threatened!
In consequence, the operators began lowering their rates, and ultimately, offering a revenue share. Faced with the facts, the company decided to move onto the operational side of things. Skelhorn stated that, “We looked at how many new depositors the established rooms were generating and knew we had a chance of competing”. Well, Costa Bingo has certainly accomplished that, and some…. It’s highly possible, even more so than anyone first imagined. And, that has to be a nice surprise for everyone at home base.
This was an article by LJ for Bingo Faces on Costa Bingo
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