Publicity works… repetition works! (Try telling the old man that!) And television publicity works more than most. That’s a proven fact, and why TV Adverts can cost the advertiser an arm and a leg. So, it’s no surprise, a get up and go site, like Costa Bingo, has decided to take the plunge. Unlike many of their competitors, Costa has not opted to sponsor any particular program. Instead, the new animated advert has been popping up during some mainstream programs, on various channels. It’s short and sweet, and features a Mr Sunny… lol… he’s does a lot of bouncing about, and shouting about ‘That’s Massive’. In reference to the massive promotions on offer at Costa Bingo. Of course!!!
Operations Manager for Costa Bingo has high hopes for their latest campaign, stating that she feels the new Ads will “take costabingo.com and free online bingo to the next level”. Next level? Pay to play Bingo? Would that be what she means, by “next level”… If that is the plan, will their shift in ‘preference’ simply see the loss of their free players. Do they care! Costa Bingo has approximately three thousand five hundred players, logging in on a regular basis. And, as Costa’s operations manager points out, free Bingo has no financial risks attached to it. It simply offers free fun, and "the highest level of bingo game play online”. Not a lot to add there then…
This was an article by LJ for Bingo Faces on Costa Bingo
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