Facebook To “Strictly Enforce” Bingo Advertising

  • Facebook To “Strictly Enforce” Bingo Advertising

    By Lisa West on Monday, 21st December 2009

    Facebook, probably one of the most powerful social networking websites online right now, have announced a revision of their advertising policies for 2010. This latest move by Facebook was initially ‘leaked’ by the “BigNews Network”…. the world's largest social networking website.  According to them, Facebook are out to “enforce” it’s rules against “morally unacceptable products” - and gambling, which includes bingo as well as casino and sports betting websites, is on that list.  Quite a statement…. Quite a decisive move too!  

    Facebook have around twenty products that are ‘no go’, which includes; Uncertified Pharmaceutical Products; Nudity; Adult Toys; Firearms; Inflammatory Religious Content; Dating Websites; Tobacco; Spy Cameras & Pyramid Schemes.  Along with this relatively long list of prohibited content, Facebook also have a ‘section code’ that prohibits "gambling, including without limitation, any online casino, sports books, bingo, or poker."

    Although it could be construed that Facebook are targeting online gambling, they insist they are not.  And indeed, gambling is only one of many “products” to be ousted.  Even so, it does seem like a rather curious move… but probably not as curious as their recently retracted ban on dairy products… who knows why that one came up…..maybe someone high up on the board is a strict vegan!

    Will this have an impact on UK online bingo.. Probably not.  This does seem a rather superfluous move by face book.  After all, people watch these adverts on UK and Terrestrial TV all the time.  Only recently Google announced it WOULD allow advertising for gambling to continue, with a UK targeted audience.  Why?  Because all these advertisements are legal and regulated by the government. All in all, it is difficult to see exactly what their objective is… what exactly they are trying to achieve.  Maybe they aren’t trying to ‘achieve’ anything… just trying to stop their SOCIAL network getting clogged up with advertising.  Guess they have to start somewhere!

    This was an article by LJ for Bingo faces about Online Bingo

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