The 888 Group own Dragonfish, the business to business (B2B) section of the 888 Group. And Dragonfish own Globalcom, a world class bingo software company. Therfore, both Dragonfish and Globalcom being under the 888 Group’s umbrella. Globalcom software is extremely popular, used by some of the UK’s leading operators. Indeed, including the UK’s official No1 Bingo Operator, Foxy Bingo. So players should be able to look forward to some excellent free game play.
The news that Dragonfish will be offering free bingo right across their networks should sent a ripple (or two) through the industry. Both of the UK’s biggest freeplay sites, Cheeky Bingo and Costa Bingo both currently operating on the Globalcom software. In many ways, 888 have been the company behind the ‘uprising’ of free bingo. An entity that was originally only destined for the ‘short term’, now the object of desire for around a third of all online players. The surge of free bingo, over the 12months, being the stuff that bingo legends are made of!
Gabi Campos, speaking on behalf of Dragonfish stated that: “By signing up for free cards, they enjoy the chat rooms, get excited about the software, and very quickly become a community in a similar way to any other social network. They then start escalating their commitment little by little, and then want to play for the bigger prizes.” So there is a strategy to all this! Although many operators do not believe this to be the case.. Well, I guess we will all have to wait and see.. Exactly what will be the impact of this latest move from Dragonfish? Hey… every end marks a beginning ; )
This was an article by LJ for Bingo faces on free bingo
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