Free Play Phenomenon - Destined For A Fall?

  • Free Play Phenomenon - Destined For A Fall?

    By Lisa West on Monday, 24th August 2009

    When Cheeky Bingo arrived, players simply couldn’t believe their luck!  Finally, a free bingo website that actually offered real cash prizes. Not just a fluffy teddy bear after 6months of winning jackpots!  Combining free games with paid games has become a big hit.  However, it does seem to be more of a hit for free players, in comparison to depositing members.  In fact, the stats are implying, a third of players are now logging into the free play websites on a regular basis.  

    This creates several problems for the operators.  The cash pots are a percentage of the money wagered in the paid games.  So, the money from the paid player pots is being dwindled by the free games.  That mean’s they are going to be upsetting their paying players, and without them?  If the operators take the slack themselves, it will dig into revenue. Which means, they will have all the expenses of running the site, advertising, PLUS have to part with more of their precious coffers for prize money. Either way, free bingo will be draining someone’s pockets!  

    This, in turn creates another problem.  The paying players are getting less for their money.  Now, we are also seeing a raise in stakes, as the big boys battle it out for a top position.  In a matter of months, the cash pots have quadrupled and more!  Players can even find free games around, with hundreds of pounds in prize money up for grabs.  Ultimately, it all begs a couple of questions.  Where is it all going? And, what is it actually achieving?  Are free games simply providing a slippery slope to no-man’s land?  If the players stop depositing, how will the operators actually make any money?  Sooner or later, something will have to give, or be taken away!  Nevertheless, players may as well enjoy the offer…. While it lasts!!!



    This was an article by lisa for bingo faces on free bingo

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